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Massage therapy advertising policies by state

Alabama Massage therapists advertising policies accessed 10/20/2018

A person who does not hold a license as a massage therapist, physical therapist, chiropractor, or athletic trainer, or a license for an establishment, shall not use the words “massage” or “bodywork” on any sign or other form of advertising describing services performed by the person or at the establishment. Any advertisement by a massage therapist or establishment shall contain the license number of the therapist or establishment. Under no circumstances may a sexually oriented business hold itself out as offering massage therapy services.

Arizona massage therapy advertising policies accessed 10/20/2018

32-4260. Advertising requirements; civil penalty; definitions

A. A massage therapist or massage therapy business shall not advertise massage therapy services unless the advertisement includes either:

1. The massage therapy license number of the massage therapist if the advertisement is for the services of a specific massage therapist.

2. The business license number of at least one business license held by the massage therapy business if the advertisement does not offer the services of a specific massage therapist.

B. A massage therapist or massage therapy business shall retain on file, for at least one year, proof of the age of any massage therapist whose services are offered in any advertisement of massage therapy services.

C. A massage therapist or massage therapy business that violates this section is subject to a civil penalty of:

1. Five hundred dollars for a first violation.

2. One thousand five hundred dollars for a second violation.

3. Five thousand dollars for a third or subsequent violation.

D. The attorney general, county attorney or city or town attorney may bring an action to enforce this section.

E. The court shall deposit any civil penalties collected pursuant to subsection C of this section into the human trafficking victims assistance fund established by section 41-114.

F. It is an affirmative defense in a civil action for a violation of subsection A of this section that the massage therapist or massage therapy business possessed a valid license at the time the advertisement was published.

G. It is an affirmative defense in a civil action for a violation of subsection B of this section that the massage therapist whose services were offered in an advertisement for massage therapy services was eighteen years of age or older at the time the advertisement was published.

H. For the purposes of this section:

1. “Advertisement” means any message in any medium that offers or solicits any person to retain the services of the massage therapist or massage therapy business depicted in the advertisement.

2. “Massage therapy business” means a person or business association that furnishes, offers to furnish or advertises the furnishing of massage therapists as one of its primary business purposes for any fee, tip or other consideration.

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